Final Evaluation

Draft of Evaluation

For my evaluation i will create it on prezi. Prezi is online software that is avalible for use for students, its a far more exciting media than a power point. Its easier to use and the graphics are smoother and more professional looking.

This is what i have done so far, i have added some of the images that will go along with the narative of the presentation, the photos will help me explain what i mean when im answsering the questions. I have started writing the descriptions and adding the titles, i still need to finish answering the first question and answer the other three questions.

To increase my marks and to show i can use different medias i am going to film a focus group and get them to give there opinions of the videos, with what worked well and what didnt work so well. I will add this as a youtube video in the slideshow so it can be played in the powerpoint.

I will also talk over the power point reading out whats on the slides and expanding on what is written down, this means i can explain more effectively how im answering the questions.

Final Draft Music video

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Final Draft Digipak

Final draft Magazine advert

Focus group for Digipak and Video

KEY:
H= holly
E= emily
M= Max
C= charlie
J= jane

What location should i film some more shots?
Woods- 3 H, E, J
Bedroom- 2 M, C

Where should i take more photos for my digipak?
Studio- 4 H, E, J, M
Woods- 1 C

Shouold i remove the scene with jenni on the phone?
No- 1 H
Yes- 4 E, M, C, J

Should i add more effects to some shots to make them look more interesting?
Yes- 5 H, E, M, C, J
No- 0

Focus group summary

Miss dobbs highlighted that my digipak photos are all far too similar and i need to have diffrent photos on there, so in my focus group i asked them if i should take more photos in a woodland location or in a studio enviroment like many of my researched digipaks had. Four out of five said i should take some photos in a studio, i will do this as soon as possible and edit and upload the results and implement the best photos into my digipak. I will replace the lyrics page and the back page with one of theese photos. Miss dolby also highlighted that i need to film more shots as some of them dont work together very well and the transactions arent smooth, and they become very repetetive. Especially towards the end where there should be a climax and all thats shown is repeated locations and angles. The focus group was quite torn between filming more shots in the woods or in a bedroom so i think i will film some of both and add them in where it looks best. this will give my music video far more variety and wont be repetetive. There is a scene that miss dobbs mentioned that i should remove, so i asked my focus group and four of them voted in favour of removing the scene with jenni having a conforsation on the phone, i will remove this scene and replace it with a new shot im going to film. In some parts of my music video i have added some effects and tints over the top of the shot to make it look more interesting and exciting, this proved popular and all five of my focus group voted in favour of adding more of theese effects, i will definatly do this as i think it makes the video look more proffesional and gives it a cleaner finish.

Mrs D

This is a good draft Drew. You have some effective transitions at times and the use of the 'past' section works well. However, it is a little repetitive at times - don't forget about the repeatability factor. Also some of your transitions aren't at the best times - at about a minute in the tone changes, yet you don't change the shot. You also need to be more creative with your use of images in your digipak. They are too similar. Keep up the good work and check level 3 and 4 criteria carefully.

Music video second draft

What to do for third draft
After taking in feedback from my focus group i have realised that some parts are repetetive, and towards the end of the video where it should be a climax there are repeated shots that dont represent the tempo change of the song. Also in certain parts the lipsinging doesnt match the song and it doesnt look professional so im going to re-film theese. On my third day of filming im going to film some footage of some of the begining verses as im not happy with the way the lips match the song, and im going to film some end couruses so match the climax of the song.

Final Digipak and Magazine advert designs

Filming day two

The seond part of my filming will be the shots of her in her bedroom, the first shots were the outside parts in the woods, theese will go in between them and bring everything together. For this shoot i am using the same HD camera as i used before so the quality of the footage is continuious thoughout. I got jenni to lie on and bed and look into the camera and sing the words, this is what i wanted to achieve as lying on her bed creates the effect that shes sad and thinking about things. I also shot some parts of jenni wrighting hearts in the window, this will go well inbetween and help as a esablishing shot for the bedroom scenes. The mobile phone scenes are filmed over the sholder and have a close up of her delclining her ex boyfriends phone calls, this turned out exactly how i wanted it to on my storyboard. The other shots of her looking out the window worked well, they look good with the shots on the other side of the window and creates a good contrast from two points of view.

Now i have filmed this footage i have to cut it together with what ive already put together and add transitions and editing tecniques and taking into conicderation miss dolby and dobbs comments. The video should be finished within a matter of days.

Dolby

The singer is good and the lip synching is good. Definately would add in some more editing techniques- match the visuals to the music as well as the lyrics so it is more 'punchy' and effective rather than drawn out.

Dolby

I agrre that the advert works, as for the digipak, the images are all very similar. Can you use a range of diiferent shot types/views to show skill and maybe some other imagery linked to the artist and/or genre?

Music video progress

This is my first draft of my music video, the editing is a rough draft and there is still much more to be done. The blank parts are where my second section of filming will go.

digipak progress

I have added the inside page of the digipak, i used similar photos to the magazine advert and the digipak front and back page to give a continuious style. I made the photo black and white, this makes the photo look more serious as the song is quite serious it fits well. I used the same font as i used in the magazine advert and thoughout the digipak, this makes the whole product fit together well instead of it being odd colours. I put the lyrics on the left side as after looking at research i noticed thats normally where the lyrics would go. I have also added the spine to the digipak, this is a gradiant black colour, i thought black would go well as it doent clash with anything else on the digipak and its easy to read. I used the same font as i used before on the spine but made it more white so it stands out more.

After making the stars smaller i decided to change the position the the reviewers name as i think it made the advert look un even on the page.

after taking miss dobbs's commets into conicderation i agreed and saw that the reviews are taking up quite alot of space. We decided that the stars were too big and it made the advert look clutterd. I also changed the position of the reviewers name on the top review, this looked better than it did before.

Mrs D

The magazine advert is effective Drew. I think you could work a little more on the integration of text and image towards the top. There is a band of empty space above her head that could be filled a little more.

Digipak progress

I Have added the tracklist to the digipak template, i am using the same font as i used in my magazine advert for the date and title and the same font as im using in the digipak front cover. This gives the advert and digipak a reconisable house style that makes the products look like their together and more continuious.

For the second pain i used similar photos to the ones i used on the front of the digipak and on the magazine advert, this means that the whole package fits together and is easily reconisable. I looked at my research and added some of the elements that would be on the back of a real digipak. The barcode is often in a bottom corner, so i have done the same. There is often the logo of the music lable in the bottom of the page, this shows listeners what music lable she is signed too.

Magazine advert progress

Miss Dolby also pointed out that i should have the record lable name on the magazine advert somewhere as most adverts for digipaks would include this. I have put it in the bottom right hand corner of the advert as i think this is where most real digipak adverts would put it.

After taking Miss dolbys comments into concideration i realised that as the magazine advert is a advert for the digipak the title of the album is essencial. I put it underneith the main title in the same front as the release, i think this contrasts well with the main logo as the font is less bold.

Dolby

Just have a play with layout so you can see the copy on the dark background or change font colour. Also, have an album name and company details.

Magazine advert progress

After taking miss dobbs comments into conicderation i realised the date on the magazine advert looked out of place and too bold, and it didnt fit the style. I have now changed the font i used before and used a more simplistic style without and bold white background.

Digipak final progress

I have used similar photos to the ones on the magazine advert, i think it fits quite well as the songs are meaningful and emotional so having a close up view of her face means the consumers can connect with her more. The main logo matches that of the magazine advert and the additional wrighting on the page is the same is what i used on the magazine advert aswell giving a continuious style.

Mrs D

The image works well Drew and the font on the writing at the top is effective - alhough you can't read the info on the left. Your font on the date is very 'strong' - does it fit with the mes of the image? Keep the drafts coming.

Magazine advert final progress

Digipak progress with images

I have used a similar photo to the one i have used on the magazine advert, this gives both products a house style. I have used the same font as the one i used on the magazine advert, I think this font is effective as it stands out against the photo.

Mrs D

These pictures look good. Try and get some drafts of ancilary up soon.