This is the digipack cover for pixie lott's album, its quite simple but effective. As the album is named Pixie Lott its suitable to have a large photo of her on the cover. The front cover is light and simple with a nice photo of pixie looking up to the sky. Her iconic long blonde hair is nicely done, this will appeal to pixies fans as they will want to see her at her best if they want to copy her hair style. The logo is white and going across her chest without obstiructing her face in any way. The logo is in the pixie lott font, this is used in other branding like sigles, and tv performances, this will help to build the pixie lott brand. Pixie is positioned directly in the centre of the cover, this shows that the eye is drawn straight to her, the simple background helps with this as nothing else is there to destract the eye. Her top has a shiny rose on it, this is simple yet shows abit of her personality off at the same time. This rose may refer to the fact that her album refers to her love life and things that have happend to her in her life as roses are quite symbolic and often related to love and relationships.
The back of the cover carrys on the similar house style created by the front cover, the plain cream coloured background is the same as what was on the front. This time its a long shot instead of a close up of her face. Shes standing in a slanted stylish position. This makes her look sexy and will appeal to both males and females. Her face is lit up more than the rest of the photo this enthisises again who the album is made by and what she looks like. Her simple tight black outfit doesnt obstruct the back cover in any way. The track list is in a simple fine font to the right side of the photo, the font is easy to read and fits in with the simple look the whole pack is aiming for. There is some additional information is small white print underneith, this doesnt ruin the photo in any way as you would expect to see something like this. The barcode is at the very bottom and is reletively small and easy to find. The inside of the digipak continues the simple feel of the front cover, The pages have different professional looking photos of pixie lott in a vintage location. These photos will help create a brand around pixie lott and show fans what her style is like. She is lent up against a rustic looking wall with her hand on her hip wearing plain black clothes, this means that all the focus is on her face and what she looks like. The opposite side of the page is a light blue colour with the lyrics over it in a plain white font. This is easy to read and goes well with the light blue at the same time.
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