By creating a questionnaire it gave me essential information that will help me go on to create my music video, my target audience will be ages 16-20 as the majority of the people i asked were that age. the results of my questionnaire showed me that pop music was by far the most popular music genre so it was important that i listened to this and made my music video pop. I also asked what their favorite artists were, this was very helpful as it enabled me to see what artist is the most popular among my target age group, female single artists and female girl bands came up consistently, this showed me that the most popular artists were female, because of these results i am also going to include all females in my music video, i then wanted to find out what they liked about the videos. The most popular options were, story line, and dance routine. I will defiantly be having a story line in my video because of this. The questionnaire also helped me find out what my target audience would want find most appealing on the front of a digipak and a advert in a magazine. These results were helpful as i now know what colors and what to include on the cover of the digipak and the advert. I also wanted to know how what the audience most enjoy inside a digipak, the most popular option was additional photographs of the artist, because of this i will ensure that there are extra full color photos of the artist. Theese results will all help me in making the finished products successful.
I found the doing the focus group very helpful in hearing what my target audience thought of the digipak and the music video instead of just my own opinion. I learnt that making the digipak appealing to look as is very important as i found out that most of them wouldn't bother buying a album that looked boring. This was a real eye opener and i will not let this be the case with my digipak. Analyzing the real media artifacts was very helpful as it enabled me to study music videos, adverts and digipaks in great detail and this opened my eyes to techniques ideas that i could use when creating my own version. It gave me ideas for camera angles and movements that will be valuable to me when making my own. It helped me see the individual ways pop music videos are put together with the timing and cutting from scene to scene, it has also showed me creative ways to carry a story line throughout a music video.
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