Focus Group Questionnaire results

KEY:
H= holly
E= emily
M= Max
C= charlie
J= jane

Do you think the music video goes well with the song?
Yes- 5 H, E, M, C, J
No- 0

Did you find the music video engaging and interesting to watch?
yes- 5 H, E, M, C, J
no- 0

Would you change anything about the video?
yes- 1 H
no- 4 E, M, C, J

If yes what would you change?
H-'i would add more of a narative to the video so there is more of the story line to the video, becuase at the moment it doesnt really make sence'

Do you think the album art is suitable for the song?
yes- C, J, M
no- E, H

If no why isnt the album art suitable for the song?
E-the album cover is very plain and not very exciting, if i didnt know how good her songs were i wouldnt buy the album'
H-here should be a full body photo of her instead of a close up photo of her face as it doesnt reflect her true personality'

Does the album art make you want to buy the digi pack?
yes? 1 C
no? 4 M, H, J, E

If no, why does the album art not make you want to buy the digi pack?
E- 'The photo on the front is boring and it doesnt look very much like her'
J- 'The colour choice is bland and theres nothing going on in the photo, so it wouldnt attract my eye on the shelfs of shops'
H- 'The album cover is very similar to her last one, i think she should have gone for a diffrent look'
M- 'The music is good but the album art lets it down, if i didnt know the songs on the album i wouldnt bother buying it'


Focus Group Questionaire summary

In summary i descovered that although the music compays have a very large budget to work with and would have done extensive research into how the C.D looks, they dont always get it right. My results show that most thought that the album photo let the album down. They said if they didnt know how good her songs were and if they didnt know about her as a person they wouldnt perchase the album as it isnt eye catching or exciting in any way. Alghouth the genre of the music is quite sinister and classical they thought the photo on the front could have been better, more revealing of what to expect in the album. My results also tell me that people dont just buy a album becuase of the photo on the cover, as its not the most important thing. I will bear all this information in mind when im creating my album cover as i want the album cover to be exciting aswell as reflecting the personality of the artist. I want my cover to appeal to people who dont know about the songs that are on there and also to people who are already fans of the music.