Digipak Plan

Digipak plan ideas

Final digipak plan

This is the inside of the digipak and this is what i want the layout to look like. I want to continue the simplistic classy look from the advert though to the digipak. Im going to use similar images and the same fonts in both, this will give a continuous style and help to create a brand for the artist. The front cover is souly taken up by a photo of the artist, i think its important to include this as in my questionnaire i found out that the most important thing to they wanted to see on the front of a digipak was a image of the artist, as what the artist looks like is just as important as what they sound like. In a large font, the same font used on the magazine advert im going to have the title of the artist. This will also become the artist logo that will be used on backdrops and other merchandise. Underneath the main title im going to have the title of the album in a thinner smaller more simple font so it doesn't take the spotlight away from the artist name. After researching some digipaks i have seen that most pop music albums are simply laid out in order to efficiently and stylishly show whos album it is. The back of the digipak is going to have the same style and colour usage as the front cover did. The track list is going to be in the middle of the page in a centered line from top to bottom. This means the tracklist is easy to see. The background and taking up the rest of the space will be a zoomed out slighly different photo to whats on the front showing a woodland setting, with the artist sitting in the corner. This means the space for the track list is trees, enabling the white font to show up well. The bar code will go in the bottom right hand corner, i don't want it to be too big otherwise it will obstruct the photo too much. The additional information like, credits, details of music label will be in a very small font at the very bottom of the picture, this means it doesn't take the simple look away from the digipak. The two inside pages are going to consist of half song lyrics and half a photo of the artist, in my questionnaire i found out that the target audience i focused on wanted to see more photos of the artist inside the digipak as they want to see what the artist is wearing and what there stance is like. This may be because they look up to them and may want to copy the artists style, the second most popular option was for the inside of the digipak to feature song lyrics, this will enable the fans of the artist to learn the words of there favorite songs. Putting thees two options together in a half and half way continues the simplistic sophisticated look that's been carried on from the magazine advert and though the whole digipak.