Lady gaga- Just Dance




This video is a pop video by lady gaga, the video is the classic house party with dance routines. The video shoes her ariving at a house party and walking in, Lady gaga has a very famous individual style that all her fans will look for in her video, she shows this style in her video aswell, this will help with the branding of the artist. There are close up shots of her face that show her iconic make up and lightning bolt across her eye, this makes her easily reconisable as lady gaga. There are long shots of her spead across a sofa, using a long shot enables the viewer to see her bold outfit choice. This will appeal to lady gagas fans as they may want to try and copy her style. Using a long shot is also effective as it means you can see the seting of a house party. there are high shots of the lounge area, its all messy with glasses and people lying everywhere, this fits in with the theme of a house party. The video is timed well so it can cut to shots of people at the party and then back to shots of lady gaga singing. In the video they use shots so the camera is bobbing up and down with the people at the party, this helps create the atmosfere of the party. In the video they have dimmed lighting with a circular light moving round the wall this helps create the idea of madness and fun. Towards the end of the video the guests at the party gather together and have a dance off, this is what often happends in music videos and enables the fans to copy the dances moves in the video if they want. Close up shots are used when everyone is climbing over eachother and dancing, this makes it look like theres loads of people there and like there all crammed in, this again helps create the feel of a mad house party.