Product placement

Music videos are made to promote the artist and the artists new song, when a music video is made it means that it can be viewed regually by members of the public on music channels. Music channels get large amounts of views, my questionnaire showed that most people watch there music videos at home and at friends houses, this shows that its a very social event and people expect there favorite songs to have music videos. As not everyone has access to music video channels, the record lables have made music videos avalible on websites like youtube, the videos are shown though a video distribution company called Vevo, this ensures that the music videos are safely shown to the highest quality and how the record lables would want them to see, this also enables them to advertise other songs on the vevo sites therefore increasing profit as advertisers will become more interested in having adverts on there site if the viewing figures are higher, youtube was also a popular choice in my questionnaire. My questinnaire showed that the most popular music genre by far was pop, so i would want my music video to be shown on more pop based music channels like, MTV hits, starz, viva, 4music as they focus more on chart pop music unlike other channels like Q and scuzz that focus on more alternative rock style music.

The promotional advert needs to be placed in places and magazines where my target audience are likely to view it. As my genre is pop music i would like my advert to be positioned in weekly celebrity gossip magazines like Heat, OK!, Closer, Star, and national newspapers like The sun, and the daily star. As mainstream pop music is the most popular genre of music i want to feature the advert in the most popular publications in the country; However i will avoid placing the advert in papers such as the guardian as i think this would be aiming it at a completely different audience who are unlikely to listen to pop music. I would like the advert to be a full page as i think the smaller adverts with other adverts on the page aren't as effective.

The position of the digipak in the stores is essential, if its too far down or put in the wrong genre section of the shop the digipak will not be a succsess as the target market wont be able to find it as easily. Its essential that my digipak is brighly coloured and that it stands out from the rest, otherwise it will merge in with the others and wont be easily picked out. As downloading song in a MP3 format online has being extreamly popular and mainstream over the last few years i think its essential to take advantage of this, this is why i want my digipak to be available for download in online stores like Play.com, Amazon and Itunes. I want my digipak to be sold in music shops like HMV but i also want it to be more easily avalible thats why having it in easily accessible supermarkets like Tesco, Morrisons and Sainsburys. They are just as popular for purchasing digipaks as specialised music shops like HMV.