Monday, 19 September 2011

Pixie lott- All About tonight



This is a classic pop video by pixie lott, The idea of the video is of her looking foward all week to the weekend and its finally here and shes going out with all her friends to have a good time. This will appeal to female fans as they can relate to looking foward to the weekend all week and then going out with all there girl friends. The video has a mid long shot of pixie walking down a street doing a dance as shes walking suggesting shes on her way out. The dance routine makes the video look like a classic pop video with the dances that go along with the music. Thoughout the video there are birds eye view shots of london at night super imposed over the top of pixies legs as shes walking down the street, this shows that shes going out on the town. Pixie lott is a style icon and her fans would expect to have close up shots of her face and legs to show off her clothing and shoes that shes wearing, theres a extream close up of pixies face, this shows her bright lipstick and her hair done up niceley, this goes along with the theme of getting ready to go out and have fun. There are long shots of pixie and her friends dancing in the street, this allows you to see the cityscape setting and what they are all wearing, many girls would want to try and copy her style so having theese shots enables them to get a full view. The timing of this video is good as the dancemoves are perfectly timed into the beat of the music this make the video look professional and neat. The shots cut perfectly from the dancing to a close up shot of her singing the words. Using close ups will help create a motif style of pixie lott that is easily reconisable, pixie always has bright lipstick on in her music vidoes, so showing it in this video will help continue this look and help build the brand.

1 comment:

  1. Hi Drew, I think you have got some really good analysis. All fired up by the saturdays could be a good video to analyse as your third media artefact? It fits in with your genre and the style of video you have already used.

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